New Product Development

Launching a new product or service typically requires much investment and risk taking. Given this, organisations should aim to make their decisions with as much information as possible. Our proprietary new product development research model will complement most companies’ product development cycles and aid in optimising their decisions at every development phase with minimal time and cost implications.

Pricing Optimisation & Forecasting

It is common to see companies leaving money on the table due to over or under pricing of their products. Such costly mistakes could easily be avoided with little investment in a good pricing research study. We have substantial experience in using advanced quantitative tools to help organisations optimise their pricing as well as in providing sales forecasting to enable refinement of their marketing strategies.