Perception Management

In an increasingly connected world, the public’s or stakeholders’ perceptions of an organisation are highly dynamic. Our experience shows that negative feedback spreads quicker than positive feedback and if allowed to develop naturally, the negativity would soon impact on its brand and sales performance. We have experience in identifying key stakeholders and measuring their influence and impact on an organisation’s intangible assets. Using the insights generated from the findings, we are then able to craft appropriate strategies to better manage and improve stakeholders’ perceptions.

Market Segmentation

Marketing budgets are constantly under scrutiny resulting in the need to maximise every dollar and cent. The best way to effectively use the marketing budget is to ensure that marketing is targeted at the right audience who are receptive and profitable. We use advanced qualitative and quantitative techniques to classify target consumers into distinct segments and ascertain what levers to push that would best resonate with them.