Overview

Over the years, we have worked across various industries and have significant experience and expertise in both B2C and B2B markets. We are also proficient in many research techniques, both qualitative and quantitative, simple or advanced ones. We are therefore well equipped to work on a wide variety of strategic and tactical challenges in different industries and categories.

While we have an enviable track record in resolving tactical challenges, we believe our greatest strength lies in helping our clients to look at a business or marketing challenge holistically and resolve it as such. Instead of just putting out small fires (tactical challenges) which may run the risk of hidden embers, it is usually better for the long-term good of an organisation if issues are dealt with holistically.

And the best methodology for such would usually require a combination of techniques rather than just a single one, of which we are well placed to execute. Our team is comprised of various specialists who have strong industry and/or technical know-how to best advise our clients on their most difficult issues.

Typical areas we are often tasked by clients to work on include Customer Experience, Mystery Shopping, Marketing Evaluation, New Product Development, Pricing Optimisation & Forecasting, Perception Management and Market Segmentation.

If you would like more information on other areas other than those mentioned above, please feel free to contact us as we believe there are very few matters that we will not be able to help you in. At the very least, we would be happy to refer you to people who we think can best help you.